If advertising is a legitimate measure of a society’s current desires, targets and priorities, then fathers are indeed a desired, targeted priority, according to a new study.
gender roles
Swiffer Campaign to Celebrate Dads Who Clean
Swiffer knows that dads are doing more house cleaning than ever before, so its #SwifferDad campaign highlights fathers who the dirty work.
Email Amazon CEO to Change ‘Amazon Mom’ Name
Despite a swell of social media petitioning and traditional media reports on the drive to get online retailer Amazon to change the name of its “Amazon Mom” program to the more inclusive “Amazon Family,” the online retail has yet to respond in any way.
Stay-at-Home Dads are Real Men
Why does the choice to be a stay-at-home father instantly lead to a discussion about manhood? It seems to me that doing what is best for your family is truly being a real man.
Call the Right Parent, Regardless of Your Gender Preconceptions
Stop calling my wife, dammit. Not you, weird dude from work. I’m talking to YOU, doctor’s office. The one who […]
Diva: It’s Not a Term We Should Use with Our Daughters
We use words like “diva” to de-legitimize women and degrade them so let’s not make it so easy to discount and devalue them with the term.