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Email Amazon CEO to Change ‘Amazon Mom’ Name

March 10, 2015 by Kevin McKeever

contact jeff bezos Amazon Mom

For the past week, hundreds of members of the dad blogging community, their friends and their families have been using social media to petition online retailer Amazon to change the name of its “Amazon Mom” program in the United States to the more inclusive “Amazon Family.” The program, which offers discounts on child care products, already goes by this name in the United Kingdom, France, Japan and Germany among others. It is unclear why the program doesn’t use this name in the United States.

Despite the thousands of tweets, blog posts and Facebook posts and numerous reports by major media outlets, Amazon has yet to comment – not even with a “no comment.”

Here’s some of the coverage, which features several City Dads Group members

  • CNN.com: Dad blogger’s death prompts renewed push to rename ‘Amazon Mom’
  • Fox Business: Dads campaign to get ‘Amazon Mom’ name changed
  • Parenting.com: Push to Change “Amazon Mom” to “Family” Renewed After Dad Blogger’s Death
  • Huffington Post: Where Do Gay Dads Fit into ‘Amazon Mom’
  • PIX-11 New York: Amazon Mom creates backlash from families that fall outside the norm
  • Chicago Tribune: Dad bloggers push Amazon to rename Amazon Mom program

You can help the campaign to make “Amazon Family” a reality in these ways:

  • Use social media with the hashtag #AmazonFamilyUS to let @Amazon know that it has work to do.
  • Sign this petition at http://bit.ly/AmazonFamilyUS calling for the name change.
  • Email Amazon CEO Jeff Bezos at jeff@amazon.com and let him know the time is now.

Amazon Mom Jeff Bezos innovate quotes

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Filed Under: gender / sexuality, news Tagged With: Amazon, gender roles, parenting equality

About Kevin McKeever

City Dads Group Editor Kevin McKeever runs Write On, Kevin Communications when not being an at-home dad to three: boy, girl and canine. He wrote a two-time nationally award-winning newspaper column, blogs at Always Home and Uncool and tweets as @homeanduncool. His work has been featured in USA Today, Canada’s Globe and Mail, the New York Daily News and landfills worldwide.

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