As years of protest from dads and others, the online retail giant has quietly changed its “Amazon Mom” discount program to “Amazon Family.”
Amazon Finally in a ‘Family’ Way
Online retailer Amazon will soon bow to social media pressure by changing the name of its caregiver discount program in the United States, according to a source, but Mr. Moms will still have their panties in a twist.
Email Amazon CEO to Change ‘Amazon Mom’ Name
Despite a swell of social media petitioning and traditional media reports on the drive to get online retailer Amazon to change the name of its “Amazon Mom” program to the more inclusive “Amazon Family,” the online retail has yet to respond in any way.