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‘Father’s Day Taken’ to Help Families that Lost Dads to Racism, Violence

June 19, 2020 by APW

Father's Day Taken #fathersdaytaken ad campaign by Dove Men+Care

“Father’s Day Taken,” the latest pro-fatherhood fundraising initiative by our longtime partner Dove Men+Care, remembers the thousands of black dads who have lost their lives due to racism and violence, and the families left behind. DM+C established the the Fathers Day Taken Fund to invest $1 million to support these families in need.

The movement began with the public airings of a video showing Minneapolis police on May 25 kneeling on the neck of George Floyd until he stopped breathing. Floyd was in the process of being arrested on a charge of passing a counterfeit $20 bill.

The Father’s Day Taken effort is raising money through a GoFundMe page at FathersDayTaken.com. It is asking people to join by donating at least $5 – the cost of a Father’s Day card. All donations will benefit the fund.

Additionally, to honor the memory of the black fathers taken, DM+C is asking people to send a Father’s Day card to a dad in your life through the website.

Dove Men+Care is asking people who want to support the effort by sharing its message to use hashtags #FathersDayTaken and #TooManyToName.

About our partnership with Dove Men+Care

Dove Men+Care has long been committed to shattering stereotypes about being a man and a father. Some past campaigns City Dads has worked with the grooming products company on include advocating nationally, including on Capital Hill, for universal paternity leave and recognizing father figures. City Dads Group and its many chapters have also partnered with Dove Men+Care for many fun events and promotions such as March Madness parties and tickets and promoting father-child bonding through free haircuts during the holiday season.

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Filed Under: National, outreach Tagged With: activism, advertising, black fathers, Black Lives Matter, Dove Men+Care, ethnicity/race, Father's Day, holidays, racism, sponsored event / post

Reader Interactions

Comments

  1. Louise says

    July 14, 2020 at 4:19 pm

    Just saw your commercial about lost dads. Today is the birth date of my father who I lost to cancer. I was totally feeling the commercial until I saw it was just geared towards dads lost to violence. Kind of disappointing that it just selected one type of loss. Why couldn’t it have been a tribute to all lost dads?

    Reply
  2. Stacey says

    July 15, 2020 at 3:02 am

    Irritated with all the monies and wrong infor about only blacks lives being taken when being Multi Racial and Hispanic – there are more Hispanic lives taken and due to racism – I’m tired of the false history and no one not really doing their research for facts. Blacks are not the only race undermined and under represented! Do your research and make this funding available for all fathers of colors. I really hope that is the case!

    Reply
  3. Jacqueline Lawrence says

    July 15, 2020 at 4:50 pm

    Hello my name is Jackie lawrence I am the mother of Keith Childress jr who was taken by police violence on 12.31.15 in Las Vegas NV my son left behind three daughters which one was born 6 months after his death I’m very interested in finding out how dove is supporting these families

    Reply
    • Kevin McKeever says

      July 17, 2020 at 9:02 am

      Jackie, we’re very sorry for your loss. If you go to fundraising page (https://www.gofundme.com/f/fathersdaytaken), scroll down below the DONATE button and you will find a subhead marked “Organizers.” Underneath Dove Men Care is a green “Contact” button you can click and send them a message.

      Reply
  4. Vickie says

    July 16, 2020 at 9:38 pm

    Explain dads lost to ‘racism’ . I don’t understand. Vickie

    Reply
    • Kevin McKeever says

      July 17, 2020 at 9:03 am

      If you go to fundraising page (https://www.gofundme.com/f/fathersdaytaken), scroll down below the DONATE button and you will find a subhead marked “Organizers.” Underneath Dove Men Care is a green “Contact” button you can click and send them a message asking for clarification.

      Reply
  5. Victoria says

    August 24, 2020 at 11:33 am

    Please keep doing your great work in making this world a better place for all. Sometimes people make negative remarks because they can’t look beyond themselves. Thank you.

    Reply
    • Kevin McKeever says

      August 24, 2020 at 1:19 pm

      You’re welcome.

      Reply

Trackbacks

  1. The Weight of It All: Reflections of a Black Father on the Killing of George Floyd | Fatherhood@FortyFatherhood@Forty says:
    October 30, 2020 at 11:30 pm

    […] Father’s Day approaches, I’m thinking of the Black fathers, wrongly killed like Floyd, whose names did not become hashtags, who are not here to receive heartfelt cards, […]

    Reply

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