“Father’s Day Taken,” the latest pro-fatherhood fundraising initiative by our longtime partner Dove Men+Care, remembers the thousands of black dads who have lost their lives due to racism and violence, and the families left behind. DM+C established the the Fathers Day Taken Fund to invest $1 million to support these families in need.
The movement began with the public airings of a video showing Minneapolis police on May 25 kneeling on the neck of George Floyd until he stopped breathing. Floyd was in the process of being arrested on a charge of passing a counterfeit $20 bill.
The Father’s Day Taken effort is raising money through a GoFundMe page at FathersDayTaken.com. It is asking people to join by donating at least $5 – the cost of a Father’s Day card. All donations will benefit the fund.
Additionally, to honor the memory of the black fathers taken, DM+C is asking people to send a Father’s Day card to a dad in your life through the website.
Dove Men+Care is asking people who want to support the effort by sharing its message to use hashtags #FathersDayTaken and #TooManyToName.
About our partnership with Dove Men+Care
Dove Men+Care has long been committed to shattering stereotypes about being a man and a father. Some past campaigns City Dads has worked with the grooming products company on include advocating nationally, including on Capital Hill, for universal paternity leave and recognizing father figures. City Dads Group and its many chapters have also partnered with Dove Men+Care for many fun events and promotions such as March Madness parties and tickets and promoting father-child bonding through free haircuts during the holiday season.