Disclosure: We are proud to partner with Dove Men+Care for its #ThereToCare campaign.
“Who was #ThereToCare for you?”
That’s the tagline to this year’s annual Father’s Day campaign by Dove Men+Care grooming products, a frequent partner of ours at City Dads Group. The question aims to put the focus not just on fathers but on men who served as father figures to others.
“Dove Men+Care also wants to acknowledge the other men who have stepped in to care for the next generation. From grandfathers to uncles, to teachers and coaches, there are many men to thank for their roles in shaping us,” the brand states on its website.
Here’s the campaign’s 30-second ad spot:
One of our own dad’s father-figure stories in particular grabbed Dove Men+Care’s attention enough to feature it in its national campaign.
NYC Dads Group member Christopher Persley and his relationship with Billy McBride, a school coach who filled the shoes of Persley’s absentee father, is not only highlighted on a special Father’s Day section of the Dove Men+Care website but also on in-store displays set up in drugstores around the nation.
“Perhaps the biggest impact he had on me was the career I chose. I decided to pursue a career in education at the same school due in large part to Coach. Seeing a black man as a leader and role model in a school community let me know that I could (and should) do it, too,” Persley wrote on his website, The Brown Gothamite.
Here’s a few of the #ThereToCare social media postings that City Dads around have created in the past week to honor father figures in their lives: