City Dads Group has joined a national online campaign to help combat stereotyping and change inaccurate perceptions about Black fathers.
The #CelebrateBlackDads social media initiative, launched by Dove Men+Care highlights stories of Black fathers caring for and engaging with their children. The positive tales of love and commitment include several from City Dads members, contributors and supporters.
According to a recent research study commissioned by Dove Men+Care, less than half of Black fathers polled think social media, mainstream media, and popular culture portray Black fatherhood accurately.
“All caring fathers deserve to be seen, respected, and celebrated,” said Carlos Gil, Global Brand Vice President of Dove Men+Care. “We know how important a dad’s care is, and the transformational effect that care has on everyone around them. But too often, the care that Black fathers have for their kids and family is not seen or celebrated. It felt incredibly important to help break down the barriers that limit who is seeing the true stories of these fathers.”
#CelebrateBlackDads is the latest addition to the grooming product company’s Commit to C.A.R.E. (Care About Racial Equality) initiative, launched in 2020 in the wake of the murder of George Floyd at the hands of police. This campaign initially launched on Father’s Day 2022 with the support of country music star Jimmie Allen, vlogger and influencer Beleaf in Fatherhood (Glen Henry), and Black fatherhood network The Dad Gang.
City Dads has been a longtime partner and supporter of Dove Men+Care’s ongoing mission to shatter stereotypes about what it means to be a man and a father. Some past campaigns, City Dads has worked with them on include advocating for universal paternity leave and recognizing father figures.
To learn more about the campaign and find more inspiring Black dads, visit DoveMenCare.com/CelebrateBlackDads.