If advertising is a legitimate measure of a society’s current desires, targets and priorities, then fathers are indeed a desired, targeted priority, according to a new study.
advertising
Dove Men+Care Celebrates Real Dads
Our friends at Dove Men+Care are once again showing dads some love this Father’s Day with a new advertising video and special events.
14 Lies About Dads
If you chose not to leave your child in the care of a man, let it be because he has given you a reason other than because he is not a mom.
Nissan Crashes with Absentee Dad Super Bowl Ad
Nissan dropped the ball in its 2015 Super Bowl with an ad that glorified a stereotype of the unavailable father having little to no consequences to pay with his children when so many modern dads are fighting for more work-life balance in order to raise and care for their kids.
Super Bowl of Fatherhood Advertising
Dads won big among TV ads run during Super Bowl XLIX Sunday as several advertisers showed the importance fathers play in their children’s lives while trying to capture to the “other half” of the household consumer demographic.
Dads Don’t Take Sick Days, Either — Thanks, Vicks!
P&G finally realizes fathers also can’t let a cold knock them off their parenting game with two NyQuill ad commercials.