If advertising is a legitimate measure of a society’s current desires, targets and priorities, then fathers are indeed a desired, targeted priority, according to a new study.
advertising
Dove Men+Care Celebrates Real Dads
Our friends at Dove Men+Care are once again showing dads some love this Father’s Day with a new advertising video and special events.
Lies about Dads – Here are 14 Major Fatherhood Offenders
If you chose not to leave your child in the care of a man, let it be because he has given you a reason other than because he is not a mom.
Nissan Crashes with Absentee Dad Super Bowl Ad
Nissan dropped the ball in its 2015 Super Bowl with an ad that glorified a stereotype of the unavailable father having little to no consequences to pay with his children when so many modern dads are fighting for more work-life balance in order to raise and care for their kids.
Dads Don’t Take Sick Days, Either — Thanks, Vicks!
P&G finally realizes fathers also can’t let a cold knock them off their parenting game with two NyQuill ad commercials.
American Greetings’ “World’s Toughest Job” Treats Moms Like Bitter Employees
The video, “World’s Toughest Job” is a well-meaning stunt meant to make people think about how much mothers do for their families. But it all comes off as martyr-mom falsehoods that insult more people than it compliments, including moms.