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Dads Don’t Take Sick Days, Either — Thanks, Vicks!

November 5, 2014 by Chris Routly

sdads don't take sick days nyquil

I’ve had this new “Dads Don’t Take Sick Days” NyQuil Cold and Flu medicine ad mentioned to me a few times recently, and I finally managed to track it down online and watch it. It’s short and basic, but I love it and really wanted to share it with you all.

Then I did a little bit more digging across the internet and found this DayQuil Cold and Flu medicine ad, too (I’m unclear on how old it is but nonetheless, it is definitely relative to the discussion at hand) …

These both really ring true for me. As a stay-at-home dad I don’t really get sick days. I’ve had times I plead with my kids to go easy on me, but they can only promise so much. I just have had to power through hoping my wife gets home early and can tag me out and send me to bed. Until then, my kids need their dad, be it to drive them where they need to go, fix them meals, or just play with them with everything I’ve got.

Vicks is a Proctor & Gamble company, and we all remember some issues fathers have had with them in the past regarding their omission of dads from the parenting picture. Additionally, Vicks NyQuil has had a campaign about “Moms can’t take sick days” which has gotten some flack for leaving out dads. So it’s great to see some follow-through on their promises that they had some about dads in store as well.

For it’s part, Proctor & Gamble recently answered a complaint about its ads on its Facebook page, saying “we’re proud to help both Moms and Dads #PowerThrough their cold and flu symptoms so they can continue to take care of their families.”

Really nicely done!

A version of this “Dads Don’t Take Sick Days” post first appeared on The Daddy Doctrines.

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Filed Under: media Tagged With: advertising, television

About Chris Routly

At-home father Chris Routly runs our Portland (PDX) Dads Group in Oregon. He writes about his thoughts and experiences at The Full Routly, and has also written and illustrated several children’s books. He also serves on the board of directors of the National At-Home Dad Network. Originally from Canada, Chris lives with his wife and two sons in Portland.

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