City Dads Group

Navigating Fatherhood Together

  • About Us
  • What is City Dads Group?
  • Contact
  • Meetups
  • Boot Camps
  • Start a Group
  • Join A Group
  • Podcast
  • Outreach
  • Press
  • Blog

Email Amazon CEO to Change ‘Amazon Mom’ Name

March 10, 2015 by Kevin McKeever Leave a Comment

contact jeff bezos Amazon Mom

For the past week, hundreds of members of the dad blogging community, their friends and their families have been using social media to petition online retailer Amazon to change the name of its “Amazon Mom” program in the United States to the more inclusive “Amazon Family.” The program, which offers discounts on child care products, already goes by this name in the United Kingdom, France, Japan and Germany among others. It is unclear why the program doesn’t use this name in the United States.

Despite the thousands of tweets, blog posts and Facebook posts and numerous reports by major media outlets, Amazon has yet to comment – not even with a “no comment.”

Here’s some of the coverage, which features several City Dads Group members

  • CNN.com: Dad blogger’s death prompts renewed push to rename ‘Amazon Mom’
  • Fox Business: Dads campaign to get ‘Amazon Mom’ name changed
  • Parenting.com: Push to Change “Amazon Mom” to “Family” Renewed After Dad Blogger’s Death
  • Huffington Post: Where Do Gay Dads Fit into ‘Amazon Mom’
  • PIX-11 New York: Amazon Mom creates backlash from families that fall outside the norm
  • Chicago Tribune: Dad bloggers push Amazon to rename Amazon Mom program

You can help the campaign to make “Amazon Family” a reality in these ways:

  • Use social media with the hashtag #AmazonFamilyUS to let @Amazon know that it has work to do.
  • Sign this petition at http://bit.ly/AmazonFamilyUS calling for the name change.
  • Email Amazon CEO Jeff Bezos at jeff@amazon.com and let him know the time is now.

Amazon Mom Jeff Bezos innovate quotes

Related

Filed Under: gender / sexuality, news Tagged With: Amazon, gender roles, parenting equality

About Kevin McKeever

Kevin McKeever runs Write On, Kevin Communications in between his duties as an at-home dad to three: boy, girl and canine. He wrote a nationally award-winning newspaper column for The Stamford (CT) Advocate, blogs at Always Home and Uncool and tweets as @homeanduncool. His work has been featured in USA Today, Canada’s Globe and Mail, the New York Daily News, The Huffington Post and landfills worldwide.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletter

Privacy


City Dads on YouTube


Join a City Dads Meetup Near You

Join a Group

Popular Recent Posts

  • Dad Podcasts that All Parents Should Give a Listen to
  • Conversations Short and Calm Move Child (and Dad) Away from Meltdown
  • ‘Family Man’ Offers Interactive, Online Parenting Strategies for Fathers
  • Help Daughters Develop Strong Voices, Become Confident Women
  • Just Doing Their Job: It’s What True Heroes Do Every Day
  • Shopping at Costco with Kids: We’re Gonna Need a Bigger Cart
Visit the Blog

As seen, heard, and read in:

  • Contact
  • About Us
  • Join City Dads Groups in these Cities
  • Resources
  • Media Kit
  • Advertise
Copyright 2019 City Dads Group | Privacy Policy