• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
home header image
SUPPORT US
  • ABOUT
  • GROUPS
  • RESOURCES
  • CONTACT US
  • SUPPORT US

Times’ ‘Motherlode’ Gives Way to ‘Well Family’

March 14, 2016 by APW

well family motherlode New York Times newsletter
A snapshot of the most recent email newsletter from The New York Times’ “Well Family,” a parenting site formerly known as “Motherlode.”

It’s another small victory for parent-kind.

The New York Times‘ parenting site has changed names from “Motherlode” to “Well Family,” in part to recognize fathers and all family members who participate in the raising of child, according to the site’s manager and lead columnist KJ Dell’Antonia. She made the announcement in a March 3 article on the Times’ website.

“When The New York Times started Motherlode in 2008, the name was a play on words that marked our entry into the world of parenting blogs. But like many readers, I questioned the name of a parenting report that, by definition, seemed to exclude half of all parents,” she wrote.

“Over the past few years, our vision of what it means to be a family has changed, and it has also become clear that the name Motherlode is more than a little at odds with the larger conversation, which includes mothers, fathers, step parents, grandparents, children, siblings, friends, pets and every possible variation on family,” Dell’Antonia wrote, also adding that the site had long “challenged the notion that parenting is a women’s issue.”

We couldn’t agree more.

This is the second major name change in recent months that reflects the evolving mainstream perception of a father’s role in parenting. In December, online retailer Amazon’s discount U.S. child-care discount program from “Amazon Mom” to “Amazon Family”.

In recent years, the media and entertainment worlds have playing catch with the real world when it comes to fathers being active participants in their children’s lives. Dads are no longer routinely portrayed in advertising, movies or TV as clueless as to how to care for a child. Instead, men are regularly shown as hands-on participants in the day-to-day upbringing their kids.

Related

Filed Under: news, NYC Tagged With: Motherlode, New York Times

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join Your Local Group

Your local City Dads Group is a welcoming and diverse community of engaged fathers sharing parenting perspectives, knowledge and experiences.

Join Join your local group

Subscribe to our Newsletter

Find us on Social

  • About City Dads
  • Press
  • Media Kit
  • Privacy Policy
  • Contact

© 2025 City Dads Group :: part of 501(c)(3) nonprofit, All Parents Welcome - All Rights Reserved

We’re excited to announce that City Dads Group
is now a part of The DADS SUPPORTING DADS Community!