Staying home all day, every day, with the kids is new for many fathers during the COVID-19 crisis. To help them navigate the new realities of fatherhood in a pandemic, City Dads Group is working with longtime partner Dove Men+Care to create a series of “how to” videos for the grooming products company’s new “Dads Care” campaign.
The short videos started appearing the week of April 26 at DadsCare.com, a section of DM+C’s YouTube channel. Created by fathers for fathers, the Dads Care video cover topics relevant to the times under general categories such as hygiene, helping kids and helping communities. Initial video titles include “How to Wash Your Hands,” “How to Give a Kid a Haircut (and Not Mess It Up),” and “How to Help Kids Overcome Fear.”
“To all the dads out there teaching, innovating, holding down the home front and frontlines, we want to thank you for showing us what it means to Dad On. We are proud to support families … with at-home parenting resources,” the men’s grooming products company announced April 30 on its Facebook page.
The company had been planning a video campaign about fathers teaching fathers before much of the United States went under varying degrees of lockdown this spring over the health crisis caused by the COVID-19 virus. The theme — many modern dads feel overwhelmed these days, but other dads can help better equip them by sharing their expertise and knowledge — really only needed a little tweaking in light of the pandemic leaving many homebound for long stretches of time.
Several City Dads Group fathers are creating content for the series in which Dove Men+Care expects to introduce new #DadsCare how-to videos weekly through July. Some of these include:
- Aaron Sheldon of our Columbus Dads Group explaining how to help kids with autism cope with a new routine.
- Andrew Bennett of the Boston/Providence Dads Group talking about keeping kids physically active.
- James Lopez of the NYC Dads Group reviews how to teach preschoolers to count.
- Marlon Gutierrez of our Orlando Dads Group discusses how to keep your children occupied while working from home.