Our longtime partner Dove Men+Care is teaming with the National Basketball Players Association in an effort to better society for Black men.
The Commit to C.A.R.E (Care About Racial Equity) Now Initiative will showcase, honor and celebrate the humanity of Black men while addressing issues such as public safety, safe and fair voting, community engagement and the accurate portrayal of Black men in media.
“Black men and our community have been suffering far too long from the negative portrayals that have been built into our society, which is why we are honored to partner with the NBPA to help drive transformative change and amplify the voices and work of the players,” Esi Eggleston Bracey, chief operating officer of the men’s grooming products parent, Unilever N.A. Beauty and Personal Care, said in a news release. “We all have a responsibility to advocate for racial equity, including challenging the misrepresentation of Black men to help save lives. This partnership will help us work towards a brighter and more just future.”
The Commit to C.A.R.E. Now Initiative asks people to help by doing two things:
1. Sign the Commit To C.A.R.E. Now Pledge
The pledge says signers will:
- Educate themselves and start courageous conversations about racial injustices, particularly with Black men.
- Take personal responsibility to stand up against racism, lead by example and spread the message.
- Be an advocate for the cause by supporting legislative change that will help save lives.
The petition encourages the U.S. Senate to pass legislation (H.R. 7120) that offers a comprehensive approach to hold police accountable, end racial profiling, change the culture of law enforcement, empower our communities, and build trust between law enforcement and our communities by addressing systemic racism and bias to help save lives.
Black Men Care video released
A recently released video for the initiative features pros Chris Paul, Donovan Mitchell, Aaron Gordon, Jaylen Brown and Danny Green promoting their work to correct the depictions of Black men in media and culture that too often rely on harmful stereotypes.
“Our partnership with Dove Men+Care is groundbreaking because it emphasizes the humanity of our players and calls on the world to see them as men – not just as athletes. We are eager and committed to systemic change that will make the world more equitable for them and for all Black men,” Payne Brown, president of THINK450, the innovation and partnership engine of the NBPA, said in a news release.
The Commit to C.A.R.E. Now Initiative is one of many Dove Men+Care has taken over the years to try to try the public’s perception of modern fatherhood. City Dads Group has worked with them multiple times on campaigns to champion men in their roles as fathers, such as the fight for paid paternity leave. This year, the company has placed more of an emphasis on matters of racial violence and injustice.
In June, it launched “Father’s Day Taken,” a pro-fatherhood fundraising initiative to remember the thousands of black dads who have lost their lives due to racism and violence, and the families left behind. DM+C established a fund to invest $1 million to support these families in need.