Cleaning is a chore most of us can do without. For me, I grew up having to do a number of chores, including washing my clothes and vacuuming. If Swiffer products existed back in then, cleaning would have been not only tolerable, but dare I say enjoyable. That’s how much I actually like Swiffer.
My family has used these products for years. They are easy to use, easy to find and very effective. I feel as if I have accomplished something when I use a Swiffer to get to those hard to reach dust bunnies.
Swiffer is certainly a family-friendly product. That’s why I was so excited for its #SwifferDad campaign in which it partnered with one of America’s favorite TV dads, Anthony Anderson from the ABC sitcom black-ish, to try to change the perception that fathers don’t (or can’t) handle the “dirty work” in their homes.
“As a working dad and husband myself – and one who cleans floors and drives the carpool – this is a story I can relate to and am excited to help tell,” said Anderson, the creative adviser of the campaign, said. “We cook! We clean! We do housework! What I love about the #SwifferDad campaign is that it’s about celebrating the hands-on role that most of us play – it portrays who we really are as modern dads. And the best part is that this shift to shared responsibility for chores is having a positive effect on our kids.”
Swiffer knows that dads are doing more house cleaning than ever before. I couldn’t be more pleased that they are supporting modern dads. Dads today are pitching in nearly two times more than their dads did, according to information provided by the Swiffer Cleaning Index. In fact, the roles have really shifted. Half of today’s dads say they do most of the household cleaning and the divvy up chores with their significant others, according to Swiffer.
For me, my fatherly housework started even before my daughter’s birth with cleaning an old bedroom to prepare it for her arrival. To be honest, that room had become something out of that show Hoarders. To say it needed cleaning was an understatement. What it needed was a second chance.
I went to work on removing items, massive purging, and cleaning and dusting. I am proud of the work I put in to that room to make it a comfortable and clean environment for my daughter. I have vowed to never again let dirt and clutter get the better of me.
One of the reasons why I feel it is important to do my part is because I want my daughter to see me as clean. I want her to know that men clean and her dad cleans. I don’t make it look like a chore, so she often wants to help. Yes, my daughter will use a Swiffer to dust the bookshelf or clean under the couch. I believe that my willingness to clean in front of her is why she is willing to help. Some people may still believe in that sexist idea that cleaning is only women’s work, but my daughter will know better because Swiffer and I are keeping it real.
Swiffer recently sent me a “big green box” with a Swiffer Wet Jet and accessories. Ten years ago, I would not have been remotely excited about this. However, I know just how easy Swiffer products are to use, so I smiled and giggled like a child opening a birthday gift. I knew that this Wet Jet was going to help my family and me keep our new home clean. The biggest asset is the speed in which I can clean with a Wet Jet. Thanks to Swiffer, I have more time to save the world from super villains with my daughter.
Since I was given a second “big green box,” I had to decide which fellow father would receive the Wet Jet. It was an easy decision. I had to give it to one of my best friends, Erik, who is a true modern dad. He is an active and dedicated father who can easily handle any task in his household. Erik was excited to receive the box and even said he had wanted a Wet Jet and would put it to use immediately.
With my schedule changing, I have decided to take on more cleaning chores. Swiffer and the Wet Jet will be essential tools in my cleaning. And lots of music. What? You don’t listen to tunes when you clean? You don’t know what you’re missing. Get a Wet Jet and other Swiffer products, turn on some of your favorite tunes, and join the rest of us #SwifferDads. Dads clean, too!