Matt Lauer, the longtime Today Show host, and father of three is the centerpiece of a new national fatherhood public service announcement that reminds dads of the vital role they play in their children’s lives.
The clever PSA, created for the Ad Council’s national Fatherhood Involvement Initiative, features Lauer playing a game of hide and seek with his daughter – hiding under the couch cushions, in a cabinet, behind the curtains, in the fireplace, etc. He claims he is the “James Bond of hide and seek” since his day job takes him away from his family to travel around the world. The overall PSA message is simple, catchy, and important: “The smallest moments can have the biggest impact on a child’s life – Take Time To Be a Dad Today!” It probably sounds even more powerful because it’s a voice over by Tom Selleck! It’s been discussed frequently this year, but worth repeating: “Studies have shown that children who have these father figures actively engaged in their lives are twice as likely to graduate high school than those who don’t, as well as to benefit from stronger development socially, mentally, physically and academically.”
Starting today and airing throughout the week, the Today Show will debut a series of television public service announcements featuring each of their anchors – Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales – on behalf of four social issues: fatherhood involvement, hunger prevention, emergency preparedness, and shelter pet adoption.
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