Every now and then though, we get the chance to celebrate brands that are getting it right, and Dove Men+Care continues to push the envelope in their new campaign released last week as they document “Real Moments” featuring nine-time NBA All-Star Dwyane Wade and college basketball analyst Jay Bilas.
In all four commercials, these two dads are shown just being parents– living the everyday moments of swimming and roughhousing with your kids, teaching your son how to tie a tie and how to drive. They’re active, they’re in-tune, they’re not heroes– they are just dads being dads.
Marketers, take notice . . . this is the way to reach dads.
Disclosure: Though we have done work with Dove Men+Care in past, this is not a sponsored post. We do thank the Dove Men+Care team for inviting us to the campaign’s launch party last week at Madison Square Garden during the Big East NCAA basketball tournament. It was also a great opportunity to hang out with our buddy Jim Higley!