I still don’t like to paint, color, and glue things. I never even liked doing that stuff even when I was his age. My wife has been pressuring me to use some of the many craft kits we own but my response has always been the same: I just don’t want to make a mess.
Swiffer has nullified my immature excuse.
The Make Meaning shop on Manhattan’s Upper East Side was all abuzz with camera-men, reporters and bloggers when I got there last week to represent the NYC Dads Group at the celebratory launch of the new Swiffer Sweep & Trap. Not because they were excited about their futures in arts and crafts, though. Singer, songwriter, and now, parent, Jewel appeared to lend her name and voice to the event. She even played her new take on the popular “Clean-Up Song” in front of some lucky kids there to help demonstrate the cleaning power of the latest addition to the Swiffer line.
To my disappointment, it’s a great product.
The Sweep & Trap picks up larger particles such as glitter, crumbs and craft remnants and, unlike its predecessors, keeps them trapped by utilizing a specially designed bin for disposal. It can clean virtually anywhere because of its 360-degree swivel head. But there is one added bonus that appeals to me in particular.
Jake, who is 3, is extremely sensitive to loud noises so vacuum cleaners scare him. With the Swiffer Sweep & Trap, I won’t have to worry about Jake falling apart. It’s as quiet as can be and Jewel had no problem demonstrating its ability to clean the mess created by crafty children.
“It’s efficient and easy, leaving me with more time and energy to play with my son,” Jewel told the audience.
And that’s why I wanted to be a full-time dad in the first place, so I could spend more time with Jake.