A member of NYC Dads Group who designed a line of clothing specially for new fathers will pitch his company to a national television audience and the business moguls of ABC-TV’s Shark Tank on Oct. 29.
Andrew Bentley of Brooklyn ran a successful $30,000 Kickstarter campaign in 2016 to start Father Figure, a company that produces clothing designed for dads — specifically those caring for infant children. The line includes super soft shirts, reinforced at the points where baby is usually held and featuring loops to hold burp rags (which the company also makes).
“It’s a dream to be able to share my vision to build a company that ‘strengthens the loving bond among fathers and their children’ with the world,” Bentley announced on his Facebook page recently. “Will I strike a deal with one of the celebrity millionaire / billionaire investor sharks? Or maybe I just trip on the floor rug and spill burp rags all over everybody. Tune in to see!”
Bentley, who has written on the importance of paid paternity leave for our blog, decided to start the company after his wife become pregnant, and conversations will male friends revealed how dads felt they lacked respect and validation for their work as parents.