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MLB Policies and Branding Encourage Active Fatherhood

September 6, 2013 by Matt Schneider

If you are paying attention to such things, you’ve noticed that more and more professional athletes are proudly doing something that was once unthinkable– announcing that they will miss a game/match/tournament to be in the delivery room for the birth of their babies. Some recent examples:

Hunter Mahan leaves $1 million PGA tournament he was winning to attend birth of child (CBS News, July 29, 2013)

“I’m not missing the birth of my child,” [Pittsburgh Steelers Quarterback Ben] Roethlisberger said emphatically. “There’s no chance. I know some fans probably don’t want to hear that, but there’s no chance.”(Pittsburgh Post-Gazette, September 6, 2012)

[Miami Heat Forward} Chris Bosh Leaves Team For Birth Of His Child, Game 3 Status Unclear (SI Wire, May 3, 2012)

While Ben Roethlisberger and Chris Bosh didn’t need to miss a game, and there is no guarantee that Hunter Mahan would have won the one million dollars, they all made it clear to their colleagues, employers, and fans that the birth of their child was their top priority.

As our friend Scott Behson has reported at his website, Fathers Work & Family, Major League Baseball has even made paternity leave a formal policy by giving players up to 72 hours to be away for the birth of a child. Several prominent players have taken advantage of the policy including Oakland A’s slugger Brandon Moss, Cleveland Indians Outfielder Nick Swisher, and Texas Rangers Pitcher Colby Lewis.

You can argue that 72 hours is nothing. You could argue that we can’t compare the careers of guys making millions of dollars a year with guys working the night shift at the plant, or the guys working their way up the ranks as consultants, accountants, or web developers.

You could also argue that these guys are making millions of dollars a year and have no right to miss a game. You could argue they have a duty to their fans to show up. You could argue they have hundreds of people depending on their performance– their teammates and coaches, their agents and lawyers, the concessionaires hawking peanuts and Cracker Jacks.

I argue that these are pioneering leaders that are publicly demonstrating a new definition of active fatherhood. These guys are showing their teammates, and the wider world, that it is okay to prioritize being a dad. These are the guys that recognize that taking 72 hours, or a week, or two weeks in the grand scheme of a long career is not going to debilitate work prospects.

These are the guys that demonstrate to their child and to their partner that they are a priority, especially when it matters most.

These are also the guys that are being celebrated by fans, brands, and even their employers. Check out this new campaign from Major League Baseball and Dove Men+Care that highlights players and the importance they put on fatherhood:
Major League Baseball and Dove Men+Care* are celebrating “what matters most” to these Big League Dads. I truly believe that these messages matter as we as a society open up the definition of what it means to be a good father. Right or wrong, we are influenced by the media and pop culture, and I applaud MLB and Dove Men+Care for putting these guys in the limelight.
I look forward to hearing more stories of great athletes that are also great partners and fathers. I also look forward to seeing guys like Hunter Mahan back on top of the leader board sponsored by brands that are inspired by his priorities.
*Disclosure: Dove Men+Care is an NYC Dads Group sponsor. We work with brands that fit with our mission, and the ideas and opinions presented here are entirely our own.

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Filed Under: NYC, sports, work-life balance Tagged With: baseball, family leave

About Matt Schneider

Matt Schneider lives with his wife and two sons in New York City. He has contributed to The Huffington Post, Quartz, New York Family Magazine, TimeToPlayMag.com and has been quoted in The New York Times, USA Today, Bloomberg Businessweek, and CBS Sunday Morning with Charles Osgood. Matt hosts The Modern Dads Podcast, a monthly show highlighting stories of 21st century dads and families.

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