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M2Moms Conference Moves the Needle Towards Dads

October 19, 2012 by City Dads Group

Normally, the annual M2Moms-The Marketing to Moms Conference, wouldn’t usually hit our radar screen.  Consequently, the conference billed as “The World’s Premier Conference on marketing to MOM’s” that kicks off on Monday (Oct 22 – 24) in Chicago piqued our interest!  Yep, finally, in it’s 8th year, they’ve got our attention.

Sure, there will be the usual networking opportunities that comes with a premier conference bringing together influential bloggers, media professionals, and brands.  BUT, there are two panel discussions to note that make us wish we lived slightly closer to Chicago so we could attend.  Included below are complete panel discussion descriptions directly from M2Moms site.

First, a panel discussion that investigates marketing to the Modern Family!  We know the discussion will be meaningful, engaging, and thought-provoking because the panelists are experts that we follow and respect.  Who wouldn’t want to hear Edelman dissecting their progressive research including how the involved dad fits into the puzzle?  Who wouldn’t want to hear Doug French rehash what happened this past March when dads (and those that love us) across the nation weren’t happy with the portrayal of fathers in the Huggies ad campaign?

Missy Maher
From the Brady Bunch to Modern Family – Marketing to Today’s Family
Missy Maher
EVP, Director of Modern Family Foresight
Edelman
Jennifer Chrisler
Jennifer Chrisler
Executive Director
Family Equality Council
Adam Kruse
Jennifer Owens
Editorial Director
Working Mother Magazine
Director
Working Mother Research Institute
Susan Can Susan Can
Director, Corporate Equity
Johnson & Johnson
Doug French Doug French
Co-Founder
Dad 2.0 Summit
The essence of parenting hasn’t changed. Parents love their kids and want to teach good values. What has changed is the look and make-up of the American family today – from the Brady Bunch… to Modern Family! Last year, Edelman unveiled the Marketing to the Modern Family study for the first time at M2Moms, and a year later, the insights we shared have become that much more impactful. Join us as we take a deeper dive into the Modern Family with a panel of top brand and parenting publication representatives as we discuss how different family members are influencing purchase decisions – and how you can stay on top of the game!
 
Next, is a workshop that explores connecting brands with fathers as well as speaking to moms “without alienating dads.”  After feeling excluded during the Summer Olympics with the P&G, “Thank You, Mom” campaign (earning it’s own discussion at the M2Moms conference with P&G’s marketing director) or wanting mega-mom-centric sites like “AmazonMom” to be more inclusive, not sure we could request a more interesting topic for conversation! 
Julie Halpin

Alan Kercinik
Avoiding the Parent Trap: Balancing the Influence of Moms and Dads
Julie Halpin
Founding Partner/CEO
Geppetto Group
 
 
Alan Kercinik
EVP, Strategy & Planning
Ogilvy Public Relations
 
For years, marketers have focused on reaching women and moms because that’s where the influence, purchase power and cultural shifts were concentrated. While marketers still have to choose to reach moms, reach dads or try for both, times … and dads … have changed.
In this workshop, we’ll talk about how to better connect your brand with dads. We’ll offer insights that will help you speak to moms without alienating dads, help you understand the evolving attitudes of dads and help you avoid the pitfalls of “competitive parenting.”


Bottom Line: We believe it’s wonderful to see some of the elite parent-blogger conferences like M2Moms moving the conversation forward!  Thanks for incorporating dads into the fold, moving beyond strictly mom-centric content, and increasing the focus on parent/family-blogging.  We applaud you.

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Filed Under: events, NYC Tagged With: m2moms

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