I watched this Tide commercial yesterday that was sent to me by Caryn Medved & pinged by DaddyMojo – thanks guys! Frankly, I had to watch the commercial a couple of times to make sure it was authentic and not pasted together by an at-home dad filmmaker trying to send a loud message. Bottom line: It’s the real deal. Positively Groundbreaking, actually. A major corporation airing a commercial that portray’s at-home fathers as competent and caring with a nice twist of humor. As Medved pointed out, “Seems like just one more piece of evidence for the shifting tides (pun intended:) of gender. And, of course, it also means marketers see men at home as consumers.” We agree with that philosophy as so many at-home dads within our NYC Dads Community are the parent responsible for supermarket shopping, clothing, electronics, and big ticket items – nice to see Corporate America take notice.
One comical thing in the commercial that is worth noting is the confidence and knowledge this at-home dad has with regards to braiding his daughter’s hair. Truth be told, many at-home dads that I know truly know how to style their daughter’s hair…and that is pretty cool.
Let’s point out something puzzling…the title of the commercial clip “My Tide TV Commercial – Dad Mom” Hmmm…after further review, we noticed & compared the clip above to the commercial below that Tide is featuring on TV as well – not so flattering.
Well, is it really a Home Run for Tide? Are they testing the waters to see which commercial fares better in focus groups or with general public? My vote goes for the short version.