Dads have stories big and small. Most are not spectacular, and a lot of them are really messy and complicated. But dads have meaningful stories to tell.
So this past Wednesday two dozen dads came to the Bronx Zoo to share the idea of #DadStories.
#DadStories are mostly about small things, simple things, but important things all the same.
That’s why the NYC Dads Group believes in #DadStories beyond a marketing campaign. “It’s the small moments that are important for parents. It’s not the destination, it’s the journey,” said Lance Somerfeld, the NYC Dads Group co-founder.
The #DadStories concept was hatched by Baby Bjorn, and they co-sponsored the launch event at the Bronx Zoo along with the GOOD+ Foundation. Dads are storytellers, too, and it was time to highlight their parenting stories.
Overall, it was a spectacular event at the world-renowned Bronx Zoo, for an awesome cause, and surrounded by some amazing company.
So, when the NYC Dads Group was invited to the #DadStories event, they were thrilled to show up for it.
Of course, having interactive attractions at the event didn’t hurt either. Baby Bjorn set up their #DadStories photobooth that resulted in adorable, amusing, and unpredictable shenanigans.
After all, everyone loves photo booths.
Seriously. Evvverrryone loves photo booths!
The NYC Dads Group started off mostly as a way for fathers to meet up, make friends with other fathers, and even network, so ample time at the Bronx Zoo was made for that.
But now it was time for the best part, navigating through the Bronx Zoo. The Dads strapped on their new Baby Bjorn Carrier One Spring Collection that are sleek and comfy, and made their way through some captivating animal exhibits.
Can we just say how kids and animals in the same picture is just gold? Because, it’s just visual gold. Each photo captures memorable #DadStories.
And then, giraffes got involved! That guaranteed that while maybe the majority of #DadStories are small, with the help of the Bronx Zoo, these stories would be pretty big indeed!
All in all, a very awesome day for the NYC Dads Group. Big thanks to Baby Bjorn for creating this winter adventure at the Bronx Zoo, and we look forward to sharing our #DadStories in the days ahead.
Disclosure: NYC Dads Group has an ongoing partnership with Baby Bjorn and were compensated for hosting this baby-wearing experience.