When a child is born, a parent is born. It’s a simple and obvious concept.
And so our partner, WaterWipes, the world’s purest baby wipes, launched its #ParentIsBorn campaign with a party in New York City featuring well-known media influencers, celebrities, and member of our very own City Dads Group.
The campaign aims to showcase and celebrate parents’ journey, something that is too frequently overlooked amid the fuss of snapping baby photos and the routine drudgery of diaper changes.
City Dads Group co-founder Lance Somerfeld, appearing on a panel speaking to the #ParentIsBorn experience, reinforced WaterWipes messaging that there is no such thing as perfect parenting and often one must simply trust your instincts.
“Parenting is being in the trenches, but with a ray of sunshine,” Somerfeld said at one point of the night, causing heads to nod throughout the room. “When they use the word ‘parent,’ a lot of people are talking about the mom. The bar for dads is still extremely low, and I try, as often as I can, to help elevate that bar. The more society portrays parents as a team, the more it’s going to make mom’s life easier as they won’t feel as much pressure, that they’ll feel they have a partner in this, that they don’t have to shoulder all the responsibility.”
The discussion — which also featured included Motherly co-founder Liz Tenety; doula and co-founder of Birdsong Brooklyn Erica Livingston; and actor, designer and new mother Whitney Port — was by turns funny, enlightening and even chilling as the speakers recounted their moment of realizing they were born as a parent.
The panel proved encouraging and inspiring, but the night wasn’t finished when the panel concluded. WaterWipes put out a good spread of food and beverages, and even provided massage therapists. Members of our NYC Dads Group in attendance enjoyed an evening mingling with old friends and making new ones.
During the panel discussion, WaterWipes — makers of a soft and gentle moist towelette made from 99.9 percent water and a drop of fruit extract, debuted their stirring new commercial.
“Parenting is full of your highest highs and lowest lows, and we wanted to bring that to life in a way that felt powerful and true,” Sarah Lipes, brand marketing manager for WaterWipes USA, said about the #ParentIsBorn campaign. “Crashing waves signify rough times and tranquil water brings us back to those intimate, beautiful moments. As a brand that was founded by a parent, it’s important for us to accurately capture the parenthood experience and showcase the entirety of the journey.”
Many of our attending dads brought their children along to enjoy the evening, and having the kids around drove home the points of the campaign – that parenting is in fact full of ups and downs, and the journey we’re all on is something we don’t have to go through alone.
Evenings like this, with friends, food and fun, when you’re validated as a parent by others who are on the same journey, are absolutely priceless. Big thanks to WaterWipes, for a wonderful time, and reminding us of how important a time it is when a #ParentIsBorn.
All photos by Chad R. MacDonald.
Disclosure: We proudly partnered with WaterWipes and were compensated for this event and post.