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Bye, ‘Mom.’ It’s ‘Amazon Family’ Now

December 10, 2015 by Kevin McKeever Leave a Comment

amazon family amazon mom thanks

Three years into a campaign by fathers and other caregivers to get online retail giant Amazon to recognize their role in raising children by broadening the "Amazon Mom" branding for its U.S. child-care discount program, the Seattle-based company has quietly changed the name to "Amazon Family." More than 13,800 people backed the new name in a petition started in 2012 on Change.org. Most of those supporters joined the cause this year -- flooding Amazon with thousands of tweets, emails and Facebook postings -- when friends of a deceased dad blogger took up the cause to honor him. Though … [Read more...]

Filed Under: news Tagged With: Amazon, Amazon Family, Amazon Mom, causes, Oren Miller

Change ‘Amazon Mom’ to Honor Oren Miller’s Legacy

March 12, 2015 by Jason S. Grant Leave a Comment

Amazon Mom Amazon Family global comparison

Most of us in the dad blogging world have heard about the passing of Oren Miller, founder of the 1,100-member Dad Bloggers Facebook Group and one of the most respected figures in our community. Though I did not know Oren personally, as a Dad Blogger myself, I have read many of the tributes to him these past two weeks and I can really see how he was so dear to his family and friends. He was beloved. I find it moving that his friends poured their hearts out to keep his memory alive and comfort each other. But the most telling thing about how much they loved and respected the man is not in … [Read more...]

Filed Under: analysis, outreach Tagged With: #AmazonFamilyUS, Amazon, Amazon Mom, Oren Miller

Email Amazon CEO to Change ‘Amazon Mom’ Name

March 10, 2015 by Kevin McKeever Leave a Comment

contact jeff bezos Amazon Mom

For the past week, hundreds of members of the dad blogging community, their friends and their families have been using social media to petition online retailer Amazon to change the name of its "Amazon Mom" program in the United States to the more inclusive "Amazon Family." The program, which offers discounts on child care products, already goes by this name in the United Kingdom, France, Japan and Germany among others. It is unclear why the program doesn't use this name in the United States. Despite the thousands of tweets, blog posts and Facebook posts and numerous reports by major media … [Read more...]

Filed Under: announcements, gender, news Tagged With: #AmazonFamilyUS, Amazon, Amazon Mom, gender roles, Jeff Bezos, parenting equality

Help Change ‘Amazon Mom’ to #AmazonFamilyUS

March 3, 2015 by City Dads Group 2 Comments

#amazonfamilyus, amazon mom

Online retailer Amazon has a parenting program that is called Amazon Mom in the United States; however, it's called Amazon Family everywhere else in the world. What's up with that? We at City Dads Group love moms, but it's time for Amazon USA to join the 21st century. It's time to include dads. It's time to take the pressure off moms. It's time for the United States to catch up with the rest of the world when it comes to parenting. Please join us in using social media this week to let Amazon know that it has work to do. Please join us and thousands of others to sign this … [Read more...]

Filed Under: announcements, gear, moms, outreach Tagged With: #AmazonFamilyUS, Amazon, Amazon Mom

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