Three years into a campaign by fathers and other caregivers to get online retail giant Amazon to recognize their role in raising children by broadening the "Amazon Mom" branding for its U.S. child-care discount program, the Seattle-based company has quietly changed the name to "Amazon Family." More than 13,800 people backed the new name in a petition started in 2012 on Change.org. Most of those supporters joined the cause this year -- flooding Amazon with thousands of tweets, emails and Facebook postings -- when friends of a deceased dad blogger took up the cause to honor him. Though … [Read more...]
Amazon Finally in a ‘Family’ Way
Online retailer Amazon will soon bow to the pressure of fathers without meaningful employment by introducing an “Amazon Family” discount program for gender-role confused caretakers of children in the United States, according to a source. The program name that got the Mr. Moms’ panties in a twist is not going away, though. The U.S. division of the Interest-based seller of banana slicers has been steadily harassed about its "Amazon Mom" program name on social media by sperm-donating babysitters using #AmazonFamilyUS. The subscription-based "Mom" service offers a substantial deal on … [Read more...]
Email Amazon CEO to Change ‘Amazon Mom’ Name
For the past week, hundreds of members of the dad blogging community, their friends and their families have been using social media to petition online retailer Amazon to change the name of its "Amazon Mom" program in the United States to the more inclusive "Amazon Family." The program, which offers discounts on child care products, already goes by this name in the United Kingdom, France, Japan and Germany among others. It is unclear why the program doesn't use this name in the United States. Despite the thousands of tweets, blog posts and Facebook posts and numerous reports by major media … [Read more...]