Disclosure: We are proud to partner with Dove Men+Care for its #ThereToCare campaign. "Who was #ThereToCare for you?" That's the tagline to this year's annual Father’s Day campaign by Dove Men+Care grooming products, a frequent partner of ours at City Dads Group. The question aims to put the focus not just on fathers but on men who served as father figures to others. "Dove Men+Care also wants to acknowledge the other men who have stepped in to care for the next generation. From grandfathers to uncles, to teachers and coaches, there are many men to thank for their roles in shaping us," … [Read more...]
Dove Men+Care Celebrates Real Dads
Our friends at Dove Men+Care are once again showing dads some love this Father's Day. Check out this new video featuring moments that men are finding out that they are going to be dads: According to the press release for the campaign, Dove Men+Care has conducted global research on men, and found that 82% of men believe having a child changes the way they think about what it means to be a man. They also highlight the fact that they "want to ensure that Dad’s care is highly visible — that fathers are shown for the deeply caring men they are, and that all dads grow stronger as a result." … [Read more...]
Super Bowl of Fatherhood Advertising
Your team succeeded in Super Bowl XLIX yesterday if it was Team Fatherhood. Dads won big among TV ads run during Super Bowl XLIX Sunday. Toyota, Nissan and Dove Men+Care made notable major efforts to show the importance fathers play in their children's lives all in effort to appeal to the "other half" of the household consumer demographic. For the low-down on all the dad ads and more, read 8 Bit Dad's "Super Bowl XLIX: Dads Cover the Spread in Commercials" by Zach Rosenberg, co-organizer of our L.A. Dads Group. Zach, our resident dads-portrayed-in-ads experts, is also quoted in a January Ad … [Read more...]
NyQuil, DayQuil Recognizes Dads Don’t Take Sick Days Either
I’ve had this new NyQuil ad mentioned to me a few times recently, and finally managed to track it down. It’s short and basic, but I love it and really wanted to share it with you all. Then I did a little bit more digging and found this DayQuil ad too (I’m unclear on how old it is)… These both really ring true for me. As a stay-at-home dad I don’t really get sick days. I’ve had times I plead with my kids to go easy on me, but they can only promise so much. I just have had to power through hoping my wife gets home early and can tag me out and send me to bed. Until then, my kids need their … [Read more...]