Disclosure: We are proud to partner with Dove Men+Care for its #ThereToCare campaign. "Who was #ThereToCare for you?" That's the tagline to this year's annual Father’s Day campaign by Dove Men+Care grooming products, a frequent partner of ours at City Dads Group. The question aims to put the focus not just on fathers but on men who served as father figures to others. "Dove Men+Care also wants to acknowledge the other men who have stepped in to care for the next generation. From grandfathers to uncles, to teachers and coaches, there are many men to thank for their roles in shaping us," … [Read more...]
Fatherhood Highlight for Two NFL Stars
With the pro football season nearing its end, you'll be seeing plenty of highlight reels from the past year but none quite like the ones our friends at Dove Men+Care made featuring two NFL stars. The makers of grooming goodies for dudes and dads (full disclosure: Dove Men+Care is a longtime supporter/sponsor of City Dads Group) have a new advertising campaign that challenges the notion that feats of speed, power and agility on the gridiron are what athletes treasure most. Arizona Cardinals quarterback Carson Palmer and Green Bay Packers wide receiver Jordy Nelson are featured in … [Read more...]
Study: Millennial Dads Happier With At-Home Roles
If advertising is a legitimate measure of a society’s current desires, targets and priorities, then fathers are indeed a desired, targeted priority, according to a new study. Yahoo, alongside strategy firm Audience Theory, recently released “The New Face of Fatherhood,” a study that delves into the difference between modern Millennial and Gen X fatherhood. In it, they identify who the modern father is, how they see themselves, and what their relationship is to things like tech and advertising. We've noted before that you can find more active fathers in commercials now than ever before, … [Read more...]
Dove Men+Care Celebrates Real Dads
Our friends at Dove Men+Care are once again showing dads some love this Father's Day. Check out this new video featuring moments that men are finding out that they are going to be dads: According to the press release for the campaign, Dove Men+Care has conducted global research on men, and found that 82% of men believe having a child changes the way they think about what it means to be a man. They also highlight the fact that they "want to ensure that Dad’s care is highly visible — that fathers are shown for the deeply caring men they are, and that all dads grow stronger as a result." … [Read more...]
14 Lies About Dads
Lies About Dads 1. Dads are bumbling idiots Dads have, as a group, never really been the bumbling idiots they've been portrayed to be in outdated advertising and lowest-common-denominator sitcoms — even if some men have found playing the buffoon is a good way to get out of what they saw as less-than-pleasant responsibilities. But the rest of us got the message a long time ago that we can do better than that, and we ARE better than that. (Note: Dad being a goofball sometimes? Not the same. We can laugh at ourselves and not take ourselves too seriously, without being presented as some sort … [Read more...]