The inability of many American families to provide diapers for their infants and the importance of baby skin care will be the focus of a special Twitter party co-hosted by City Dads Group next week.
The national fatherhood support and social network will partner with Huggies baby care products and The Association of Women’s Health, Obstetric and Neonatal Nurses to engage parents on these topics during the social media conversation scheduled for 8 to 9 p.m. Eastern time Thursday, June 23, 2016, using the hashtag #DiaperNeed.
The conversation is part of the “Huggies Wipes Out Diaper Need ” drive. In honor of Father’s Day, the Kimberly-Clark brand today donated 22 million Huggies Wipes to the National Diaper Bank Network. This matched Huggies’ March donation of 22 million diapers in response to President Obama’s call for companies to help provide fresh, clean diapers for the one in three U.S. families unable to provide them for their own children.
“City Dads Group is honored to partner with Huggies and the AWONN to bring awareness to this important campaign to help families in need across the United States,” said City Dads Group co-founder Matt Schneider. “Every dad and mom should have clean diapers and wipes to keep their babies happy and healthy.”
As the founding sponsor of the diaper bank, Huggies has donated a combination of more than 200 million diapers and wipes in the past six years to alleviate this epic diaper need.
“We are thrilled that Huggies is broadening its support for the NDBN beyond its annual donation of diapers to include 22 million baby wipes to ensure babies in need have clean and dry bottoms to remain healthy,” Joanne Goldblum, executive director of the National Diaper Bank Network, said in a news release issued today by Huggies. “We receive frequent requests for wipes from our member diaper banks, and this additional offering will help further meet the basic needs of the families we serve.”
Lynn Erdman, chief executive officer of the nurses’ association, noted that proper diapering is important to baby’s skin health. “Diapers and wipes go hand in hand to ensure proper hygiene. Nurses understand the importance of maintaining a baby’s skin integrity and preventing irritation that could lead to more serious issues,”she said in the Huggies news release.
City Dads Group receives sponsorship compensation from Huggies.