Dads holding a conference? To talk about being better fathers and changing the image of fatherhood in the public’s eye? Seemed like a silly idea only a few years ago, but the Dad 2.0 Summit has grown in size, scope and sponsorship since its start in 2012.
Dad 2.0 Summit co-founders Doug French and John Pacini reflect on the impact the experience has had on dads, media, and the decision-makers in boardrooms across America, and preview this year’s event, scheduled for Feb. 19-21 in San Francisco, on our latest The Modern Dads Podcast.
The Dad 2.0 Summit is an annual conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood.
More men are defying stereotypes by taking active roles in their children’s lives, making day-to-day household purchasing decisions regarding products and services, and chronicling these experiences online. The Dad 2.0 Summit is an open conversation about the commercial power of dads online, as well as an opportunity to learn the tools and tactics used by influential bloggers to create high-quality content, build personal brands, and develop viable business models.