The venue may now be virtual but this week’s Dad 2.0 fatherhood conference appears primed to delivery its usual mix of content about the dad side of modern parenting at home and how it fits in the world of business and marketing.
The Sept. 30-Oct. 3, 2020, conference — billed as an event for marketers, social media influencers, writing parents and regular dads to discuss modern fatherhood — was originally slated to take place in Los Angeles. The ongoing COVID-19 pandemic forced organizers to announce this summer that it would shift to an online format and be christened Dad 2.0 Digital.
Comedian, actor and writer Michael Ian Black will be the star attraction at Dad 2.0 Digital, delivering a keynote address on Thursday, Oct. 1. Black entered the national parenting conversation in 2018 after writing a well-received New York Times op-ed called “The Boys are Not All Right” that called for movement to redefine masculinity in healthy terms that would help American boys in light of the mass murder of students and staff in Florida at Marjory Stoneman Douglas High School a few days before. “America’s boys are broken. And it’s killing us,” Black wrote in the piece.
Black gained initial attention for his work on the MTV sketch comedy show The State, and has had starring roles on network TV (Ed) and in the movies (Wet Hot American Summer). He has also written several books for children (including the award-winning children’s book I’m Bored, I’m Sad, and I’m Worried), memoirs (You’re Not Doing It Right and Navel Gazing) and also co-authored with Meghan McCain America, You Sexy Bitch. His latest work is A Better Man: A (Mostly) Serious Letter to My Son that is “a radical plea for rethinking masculinity and teaching young men to give and receive love,” according to its publisher.
Dad 2.0 Digital officially kicks off 3:30 p.m. EDT, Wednesday, Sept.30, with a seminar for newcomers that includes explanations for navigating the conference via computer or by app. Over the next three days, topics on tap include:
- how to pitch anything and how to make counterpitches
- freelance writing
- memoir writing
- social media marketing hacks
- raising boys to be good men.
As in past conferences, Dad 2.0 Digital will hold breakout sessions, workshops, readings on fatherhood, morning fitness sessions and social events but all with be online and virtual. Also as usual, City Dads Group will serve as a media sponsor for the fatherhood conference.
The Dad 2.0 Digital conference costs $99 for just that event or $149 for the digital conference and a ticket to its 2021 conference. No details are available as to whether 2021 would also be digital, in-person or when/where it would take place.