General Mills Canada knocked one out of the park with their commercial for Peanut Butter Cheerios that started airing this week. In the commercial titled “How To Dad” by Toronto agency Tribal Worldwide, we see a dad. Owning it. Hard. Hashtag. Et cetera. “The Cereal category is traditionally more of a health-oriented ‘Mom’ space – even though recent studies show that men do nearly half of the family’s grocery shopping, nothing in the Cereal aisle has ever truly spoken to Dads,” said General Mills Director of Marketing Jason Doolan in the press release. “We've set out to change that by … [Read more...]
I remember the release of Mr. Mom, the 1983 movie starring Michael Keaton that posited the question, “What if mom went to work and dad had to take care of the house and kids?” A big laugh fest back in the day. Dad struggled at first, and the house and kids’ lives fell apart. To most people at the time, this was not surprising. But then it clicked for him. Keaton's character shaved off his scruffy beard, fed the family and got the kids to school on time. He showed the love and sensitivity his son needed to convince the boy to throw away his dirty old security blanket. In the end, … [Read more...]
Being a dad proved a little crazy in these parts last week, what with an appearance at a special "dad edition" of The White House Summit on Working Families, us launching this here website, and -- oh -- a few hundred media outlets around the globe deciding, "Hey, let's ask these City Dad characters what they know about fathers playing an important role in their kids' live" all at once.
For those who missed the media blitz, here's some links and photos from all that happened last week:
"‘It makes me … [Read more...]