I’ve had this new NyQuil Cold and Flu medicine ad mentioned to me a few times recently, and I finally managed to track it down online and watch it. It’s short and basic, but I love it and really wanted to share it with you all. Then I did a little bit more digging across the internet and found this DayQuil Cold and Flu medicine ad, too (I’m unclear on how old it is but nonetheless, it is definitely relative to the discussion at hand) … These both really ring true for me. As a stay-at-home dad I don’t really get sick days. I’ve had times I plead with my kids to go easy on me, but they can … [Read more...]
‘How to Dad’ Ad for Peanut Butter Cheerios Gets Fatherhood Right
General Mills Canada knocked one out of the park with their commercial for Peanut Butter Cheerios that started airing this week. In the commercial titled “How To Dad” by Toronto agency Tribal Worldwide, we see a dad. Owning it. Hard. Hashtag. Et cetera. “The Cereal category is traditionally more of a health-oriented ‘Mom’ space – even though recent studies show that men do nearly half of the family’s grocery shopping, nothing in the Cereal aisle has ever truly spoken to Dads,” said General Mills Director of Marketing Jason Doolan in the press release. “We've set out to change that by … [Read more...]
Goodbye, Mr. Mom. It’s ‘Hello, Dad’ from Here On
I remember the release of Mr. Mom, the 1983 movie starring Michael Keaton that posited the question, “What if mom went to work and dad had to take care of the house and kids?” A big laugh fest back in the day. Dad struggled at first, and the house and kids’ lives fell apart. To most people at the time, this was not surprising. But then it clicked for him. Keaton's character shaved off his scruffy beard, fed the family and got the kids to school on time. He showed the love and sensitivity his son needed to convince the boy to throw away his dirty old security blanket. In the end, … [Read more...]
City Dads Group Father’s Day Media Takeover
Being a dad proved a little crazy in these parts last week, what with an appearance at a special "dad edition" of The White House Summit on Working Families, us launching this here website, and -- oh -- a few hundred media outlets around the globe deciding, "Hey, let's ask these City Dad characters what they know about fathers playing an important role in their kids' live" all at once.
For those who missed the media blitz, here's some links and photos from all that happened last week:
"‘It makes me … [Read more...]
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