Disclosure: City Dads Group is proud to partner with Baby Dove.
If you’ve ever been shamed by a partner, friend, relative or complete stranger for parenting “the wrong way,” Dove beauty and grooming products has your back in its new ad campaign.
To help launch its new Baby Dove line of cleaning and moisturizing products for wee ones, the company takes the stand that every mom and dad parents in his/her own way and none is necessarily right or the best. The concept aims to build the confidence of all new parents by showing a broader picture of modern parenting in response to Dove research that moms and dads often feel anxiety “due to limiting stereotypes about their roles.”
“A new Baby Dove study shows that moms feel pressure to fit into a ‘perfect mom’ ideal who puts her family before anything else, sacrificing her other interests, and conversely, Dove Men+Care research has shown that dads aren’t often recognized for their role as an essential caregiver,” a company spokesperson said in a news release.
To emphasize the importance of dads as caregivers and the trust their mates and kids have in them, City Dads Group members and others are posting photos of themselves and their dads on Instagram and Twitter that highlight this hopeful message.
— Brandon (@therookiedad) April 26, 2017
#RealDads #DovePartner baby tip. Take a picture each month from birth to 1 year. You won’t believe how much they change. @babydoveus believes there is no one right way to be a parent and encourages all parents to trust their way and do what is best for their baby and themselves. Watch the #RealDads film and find out more about Baby Dove products at http://www.babydove.com/realdads
— Robbie Samuels (@RobbieSamuels) April 25, 2017
Baby Dove is the first new product category the parent brand has unleashed since 2010’s Dove Men+Care line. Dove Men+Care has been a strong supporter of City Dads Group and other similar dad organizations, such as the Dad 2.0 Summit.