City Dads Groups works with brands, big and small, to create opportunities to connect great companies, products and services to our diverse community of active dads in and around major U.S. metropolitan areas through advertising and sponsorship opportunities.
Advertising and sponsorship opportunities
Events/Meetups – Sponsored: We organize a Meetup event where dads and/or kids get to experience your programs and/or products. The Meetup will be announced to our members, and reside on our calendar for at least two weeks (depending on chosen date).
Blog Posts – Sponsored: We post a blog entry on CityDadsGroup.com — potentially a Q&A or post about a related topic that contain product links and information for a fee. Here’s an example of one we did for BOB / Britax strollers. Links to post would be posted on Facebook, Twitter and Google+.
New Dad Boot Camps: Your brand could sponsor one of our New Dad Boot Camps, 3-hour workshops that teach new dads and dads-to-be basic baby care skills. We would display, give away and/or host a contest for your products to these expectant fathers. (NOTE: Boot Camps are only done in New York City at present.)
Email Blast: We send out a one-time dedicated email with content, links, and logos that you provide to our entire City Dads Group membership list or just a specific city’s membership.
Podcast Sponsor: We will work with you to find a creative way to integrate the brand into one or more of our popular Modern Dad Podcasts.
Consulting and Speaking: Our members can meet with your team to discuss 21st century fatherhood, how to reach dads, how to design a dad-friendly workplace and more. We’re also available to speak to groups.
Advertising: We run display and banner ads on CityDadsGroup.com and our member cities’ Meetup.com web pages. Your ad sponsorship also will be announced through our social media channels including Facebook, Twitter and Google+.
Focus Groups: Our diverse group of fathers across the country can offer insights on products, services, marketing programs, and more.
We are also happy to customize a package that includes two or more of these for an event or program.
Dove Men+Care: Organized NCAA March Madness viewing parties at bars in New York, Los Angeles, Chicago, Boston, Philadelphia, Denver, and Columbus sponsored by Dove Men+Care. Extensive social media with hashtag #TournamentDecisions before, during, and after.
Magformers: Organized playdate to introduce dads and kids to Magformers.
Time to Play and Hasbro: Hosted Date Night for NYC Dads and partners to experience TimeToPlayMag.com’s new app and Hasbro’s new and classic games.
Britax: Partnered with Britax to field a team to participate in the Promise Walk for Preeclampsia
Safari Toys: Organized playdate at American Museum of Natural History to introduce dads and kids to Safari Toys.