A conference about dads? In its sixth year, no less?
Dad 2.0 Summit — a national three-day meeting where marketers, social media leaders, blogging parents and regular dads get together to discuss the changing voice and perception of modern fatherhood — comes to San Diego on Feb. 9-12. On this Modern Dads Podcast, conference co-founders Doug French and John Pacini preview this year’s event — also known as Dad 2.017.
Our talks covers how the conversation has evolved since its 2012 start in Austin — where a “doofus dad” diaper ad had guys up in arms — to today’s more politically charged and activist environment. French and Pacini discuss how the conference team continues to work to bring a greater diversity of voices the table and about the potential risk for social influencers as they enter the political fray.
According to Pacini, Dad 2.017 should be its largest summit yet with more than 425 attendees expected. This year’s event sold its last ticket nearly seven weeks earlier than its previous best, and will include new big-name sponsors Facebook and Russell athletic wear as well as returning favorites Dove Men+Care, Kia motors and Best Buy. (Disclosure: City Dads Group is an associate media sponsor for the event.)
Our podcast ends with author and City Dads Group columnist Whit Honea with his thoughts on the first days of the Trump presidency.